LEARN about our BLACK-OWNED brand,
OUR STORY
Founded in 2017, Soulful Silverback is a narrative about tribulation and triumph. Our mission is to inspire those grappling with life’s challenging questions to embrace their most authentic selves.
The brand design elements feature a bold 1970s orange and a modern silverback icon that is modeled after Auguste Rodin’s sculpture, The Thinker.
OUR INTENTION
Continue developing a multimedia storytelling sandbox toward producing a soulful memoir that gives voice to the Black millennial experience in the 21st century. At the Silverback, our goal is to develop a community that is united in understanding and love.
Through our SaaS technology and retail consulting, we are leveraging cannabis as a means to create political, economic, and social freedom for the Black community.
OUR heart
We are evaluating educational non-profits to partner with but in the meantime, we continue to volunteer time speaking to universities, high schools, and sports teams. If you have ideas for partnership, let’s find the time to connect here.
OUR VOICE
Neville “The Silverback” is a storyteller and a small business owner. He writes first-person stories with a soulful sound and he formed this space as a creative outlet for his passions.
We’re positioning our consulting services and selling brand apparel to fund editing our writing, piece by piece. As we continue to tinker in this digital workshop, we invite you to enjoy the Silverback experience: the soulful story of a creative brand.
OUR sound
Soulful Silverback’s debut reading playlist paints a vivid picture of his experiences grappling with racism and white supremacy as a Black American. The e-book “mixtape” is titled Chaining Day and features a collection of (12) written essays that center around his experiences with race as a 6’1 250-pound Black guy from the People’s Republic of Brooklyn, NYC.
our leadership
Neville Louison | Founder
As the Founder & CEO of Soulful Silverback®, I write to give voice to the Black millennial experience in the 21st century, to develop a community that is united in understanding and love, and to provide a vision of political, economic, and social freedom for the Black community. Neville is a Brooklyn native with a creative soul and an active member of the local Fort Greene and Clinton Hill community for over 12 years.
Adele Jackson-Gibson | Editor
Adele Jackson-Gibson (she/they) is a West Indian-American storyteller and writer currently based in Oakland, California. She's a movement coach who is amazed everyday by the intelligence of the physical and energetic bodies and is exploring ways in which various fitness modalities and energy healing intersect.
She graduated from Yale undergrad, where she ran track, played soccer, studied Japanese and earned a Bachelor's in Francophone literature. She then earned her Masters in long-form magazine writing from NYU. You can find her writings in Prevention, Good Housekeeping, The Shadow League, The Players Tribune, SI's The Cauldron, Teen Vogue, and more. Her hobbies are running, Animal Flow, playing video games and watching anime. Ask her about her cat.